Pinterest

Can Pinterest help promote your Business?

Have you heard of Pinterest yet?

Well you should take a look. Pinterest is now the third biggest social media website behind Facebook and Twitter.  It is rumoured to be one of the fastest growing websites in history to reach 10 million visitors. It is claimed that nearly two-thirds of the users are females.

So what is Pinterest and how does it work?

 Pinterest is a social networking tool that allows users to create online mood boards about their interests and in their words, ‘organise and share beautiful things you find on the web.’  Users request an invite and then design an unlimited amount of boards ranging from hair and beauty to fitness to travel. Pinners share their interests as images, videos or discussions in these themed boards which save their links. What’s more they can be repined by other users, which is what makes the website so powerful. Within minutes images and links can be spread.

So how can Pinterest help to promote your business?

For companies involved in design the answer seems pretty obvious- the website can be used to create online visual portfolios. But how about those involved in the Travel Industry? Images can be extremely powerful; they can evoke strong feelings and some travel companies have honed in on this by creating boards displaying beautifully inspiring photos, which have certainly encouraged me to want to plan my next travel adventure! Others have set up clever competitions challenging Pinners to create boards such as their wish lists of holiday destinations.

As with all social media websites there are possible problems to consider. Some have shared concerns about the mass sharing of unauthorised images. The way around this could be to only use content you own or have the right to use.

Either way Pinterest is a creative, visual and influential website that surely cannot be ignored.

Happy pinning!