The main features of a quality ecommerce solution
A good ecommerce solution should not just involve selling products online. For it to be really successful it should improve the shopping experience for customers and make it easier for you to manage your website. This will allow you to both focus more on your job and encourage people to shop more at your store which ultimately could increase your sales.
Please take a look at the portfolio for one of our clients who uses our ecommerce software.
Our ecommerce software allows you to focus on the products and services that you are offering. You do not want to worry about all the technical aspects, and for that reason you will want a solution that is easy to maintain. For example, if you need to remove a product or put up a special offer that day, you do not want to have to rely on a third party to have to do everything for you.
You will probably have back-office systems and stock control in place for your store, and the best ecommerce websites can integrate with these as well as with software packages and extensions. The whole aim is to make everything work more smoothly and allow you to focus on your business.
Some of the best ecommerce solutions can also be used as marketing tools. Rather than just focusing on selling products, you should be able to use your website to recommend other products. This will make it easier for customers to find more of the products that they may be interested in, which can lead to more sales.
You should also keep in mind that more people are using mobile devices to access the internet, and you do not want to lose out on this extra business. For you to take advantage of this our solutions also allow people to shop at your website using mobile devices.
Search engine optimised
Many ecommerce platforms are not SEO friendly, so it is important to make sure that yours is. A good platform like ours will make it easy for search engines to visit your website and rank it by focusing on such things as keyword fields in the database, category and product URLs and SEO descriptions of products.
Multiple ways to pay
People like to have a number of options when it comes to paying for things online, and a good ecommerce solution will be set up for multiple payment gateway providers, including PayPal and WorldPay. This provides customers with more options, improves the buying experience and leads to a better chance of making more conversions.
Improve your ecommerce website
A reliable, multi-functional ecommerce solution is essential for any company wishing to sell products online. There is a large disparity between the most basic solutions and those which enhance the experience for both the business and the customer, so it is a good idea to search for a solution which ticks all the boxes to help you get more from your online store.
Read more about our great value ecommerce website packages.