Return on Investment Tracking (ROI)

What is ROI?
Return on Investment Tracking is the ability to track the money/revenue returned from your marketing investments of your website. CSI Media's suite of tracking tools provide you with accurate, insightful and timely data about the performance of your web site and the effectiveness of your online marketing campaigns.

These tools allow you to troubleshoot the conversion of visitors to paying customers, identify your most profitable PPC keywords and learn which areas of your web site you need to improve.

Here are some of the areas / questions regarding your site that are covered by our tracking tools

Attract visitors
Where do my visitors come from?
Which search engines, keywords or campaigns are most effective?
Which CPC search engines drive traffic to my web site?

Convert visitors to browsers
What percentage of my visitors bounce off right after entering the web site?
How do visitors navigate through the site?
Where do they go?
What files / PDFs do they download

Improve browse rate
Are site navigation elements effective?
What browsers and platform should I optimise the site for?
Should I use cookie technology, Javascript or Java applets?
What is the dominant monitor resolution, and the color depth of my visitors?

Convert browsers to buyers
Which landing page or campaign turn visitors into browsers?
How can I increase the conversion rates from browsers to buyers?
Why aren't buyers completing our signup process?
Which campaigns generate the best conversion rates?

Now with our latest Tracking Tools you can quickly and affordably analyse and optimise your web site and your marketing efforts. In-depth web traffic, visitor, e-commerce and marketing analysis are delivered directly to business and technical users through a web browser anytime, anywhere. With no software, hardware or staffing required, Index Tools new Live Statistics can be implemented in a matter of hours.

If you are interested in our products or services, or would like to be kept informed of future developments at CSI Media , please contact :

Craig Stone - Marketing Operations Director
craig@csimedia.net
Tel : 0870 1611226

For more information on ROI please fill in the online enquiry form