Social Media is everywhere but is has been claimed that the travel industry does not capitalise on its full potential. Over the next few weeks, we’ll be giving you some tips to help you make the most of Social Media. So here we go with tip number 1 …
Twitter, Facebook, Pinterest, Flicker, LinkedIn, Instagram, YouTube, Vimeo...there are LOTS of Social Media sites out there but you can’t possibly be on them all! Ok, this might sound pretty obvious but instead of being a Jack of All Trades and trying to get your business on all the Social Media sites available, what we suggest is that you think carefully about your marketing strategy and consider which Social Media site would work best for you and then become a Master. Choose a handful of Social Media sites that fit in well to your marketing goals and focus your time and energy on them.
Facebook and Twitter are the two obvious ones but have you considered Pinterest or Instagram?
Images are becoming increasingly significant in online communications. Just take a look at the rise of Social Media sites such as Pinterest (now the third largest site behind Facebook and Twitter) and apps like Instagram. A picture is worth a thousand words and this is certainly true when it comes to holidays. Just one image can evoke such strong emotions; joy, envy, desire …they can even sell a holiday! So why not try creating a photo board on Pinterest with dazzling, inspiring images from you holiday destinations and link then back to special offer pages on your website or challenge your customers to create dream holiday boards...just watch your special offers spread as users re-pin your images.
Why not give it a go and see!