CSI Media design original and professional brand identities that reflect your business’ ethos, personality, and core values. Incorporating modern design techniques, we craft core visual elements including your logo, colour schemes, typography, and UI elements, together with tone of voice and, if required, accompanying branded assets.
We begin by conducting market research to understand more about your company, the product/s or service/s, your market position, competitors, and target demographics. We also seek to understand more about your company’s ethos, personality, and brand values. This enables us to make informed decisions when we begin conceptual design.
Based on our research, our designers carefully select your primary and secondary brand colours. Decisions are made with a foundation in consumer psychology, considering people’s reactions, emotions, and associations between brands and colour.
Typography plays a key role in brand identity. We carefully choose a font that will help your brand communicate effectively. For example, if your brand was luxury, high end then we might choose a serif font and accompany this with a thin san serif typeface with increased letter spacing for headlines. Or, if your brand was promoting a fun and aimed at a family demographic we may opt to focus on a thicker more rounded font.
We carefully craft modern, professional corporate logo concepts for your business. Your logo is arguably your most important brand asset; it is often the first thing that people will see and is the main visual reference for most customers. Therefore, it needs to resonate with your audience and communicate your brand values.
As part of your new brand identity, our designers can create new UI elements for your website, apps, and other digital applications. This may include branded buttons, pills, pins, ‘favourite’ tags, and input & form elements. Although this is a substantial task, you may also wish to consider a complete website re-design and development.
We can help you to develop a tone of voice that reflects your brand personality and helps you to speak with your target audience. Our marketing team also produce house rules including blacklisted words, and standardised formatting for capitalisation, dates, and telephone numbers.
Following brand development, we create brand guidelines for you and your key stakeholders to follow. Brand guidelines document the principal rules and instructions surrounding the use of brand assets including your company logo, typography, and imagery that must be followed to achieve a congruent, consistent brand image across all touchpoints.