Integrated campaigns are an exciting type of marketing campaign which combine lots of our favourite marketing techniques to promote your company to a wide target market. Whether it’s a big promotional push, the launch of a new product or service, or something a little more specific like a special offer, integrated campaigns are an excellent way to immerse your audience and really make sure everyone knows about you!
Integrated campaigns work by using a multifaceted approach with a combination of marketing techniques. The evolution of digital marketing techniques provide organisations with a plethora of creative tools to compliment traditional marketing ideas.
Marketing techniques involve website design and production, video, brochures, leaflets, email campaigns, radio advertisements and billboards.
These marketing techniques are implemented to complement one another and encourage the momentum of the campaign and message to grow.
Each campaign is truly unique; what works for one client may not work for another. These campaigns are usually long-term projects and the message is consistent.
Effective integrated campaign need a strategy, and a jolly good one! Integrated campaigns require a lot of planning, as well as creativity, skill, imagination and a bundle of passion. Although we recognise that each project is different, we have a well-established approach to how we manage integrated campaigns. Please see below for more information!
We feel it is important to keep an ongoing dialogue with you throughout your integrated campaign and, therefore, your input, thoughts, ideas, questions and queries are welcomed at all stages.