Integrated Campaigns

Integrated campaigns are an exciting type of marketing campaign which combine lots of our favourite marketing techniques to promote your company to a wide target market. Whether it’s a big promotional push, the launch of a new product or service, or something a little more specific like a special offer, integrated campaigns are an excellent way to immerse your audience and really make sure everyone knows about you!

Marketing Integrated Campaign - Brochure

What is an Integrated Campaign?

Integrated campaigns work by using a multifaceted approach with a combination of marketing techniques. The evolution of digital marketing techniques provide organisations with a plethora of creative tools to compliment traditional marketing ideas.

Marketing techniques involve website design and production, video, brochures, leaflets, email campaigns, radio advertisements and billboards.  

These marketing techniques are implemented to complement one another and encourage the momentum of the campaign and message to grow. 

Each campaign is truly unique; what works for one client may not work for another. These campaigns are usually long-term projects and the message is consistent.

Marketing Integrated Campaign - Email
Marketing Integrated Campaign - Website Banner

What will we do?

Effective integrated campaign need a strategy, and a jolly good one! Integrated campaigns require a lot of planning, as well as creativity, skill, imagination and a bundle of passion. Although we recognise that each project is different, we have a well-established approach to how we manage integrated campaigns.  Please see below for more information!

  • Our marketers will work with you to understand your requirements; what it is you want to achieve during your integrated campaign and your goals and objectives. We want to really delve deep into the heart of your brand because we believe that the best campaigns are those which genuinely reflect the personality and ethos of a company and brand
  • We will conduct market research, analyse your target audience, investigate what your competitors are doing, what they are not doing
  • Depending on the findings from our market research, our design, marketing and technical teams will join forces to devise a bespoke marketing campaign. We will present our ideas to you in a report, which will include an action plan, timeline and substantiation for each of our choices. 
  • The campaign will go live! We will keep track of the campaign and each marketing deployment, analysing the success of each action and also the overall campaign.

We feel it is important to keep an ongoing dialogue with you throughout your integrated campaign and, therefore, your input, thoughts, ideas, questions and queries are welcomed at all stages.