Online Marketing

Digital and Online Marketing

Why you need professional PPC management for your paid marketing campaigns

PPC (pay per click) can be an effective way to achieve more traffic to your website and boost conversions. However if you set up a PPC campaign with lack of knowledge can compromise your campaigns and can be very expensive.  It makes much more sense to hire a PPC management firm who knows about paid advertising inside out and can start to produce results for you straight away.


PPC services and SEO services often get confused, but they are completely different however work together as well. They are also referred to as paid search and organic search, and this is because with PPC you have to pay to appear in the search results pages, whilst with SEO your position is based on Google’s algorithm. Having a good SEO page and website can help with your ranking on your paid advertisements. The more SEO optimised your page and websites are, the higher you will rank on paid searches. 

Why PPC advertising?

Professional PPC management is used by many businesses as a way to increase visitor numbers and boost sales. The major benefit is that your adverts appear at the exact moment that people are looking for your services or products, which means you are getting a link to your website right in front of qualified leads. When people click through to your website you already know that they are interested in your services, making it more likely that their visit will end in a conversion.

At the same time, you only ever pay when someone clicks on the link to your website. If you set up a campaign which does not generate many links, you will not lose any money. The downside is that if you attract lots of links that do not end up in conversions then you can end up spending a lot of money with no sale at the end. This is why we advise businesses who don't have a lot of experience with PPC to hire an agency who offer PPC management services. 

Why you need a professional firm

There are many aspects of a successful PPC management campaign, and it can be easy to lose track. This makes it a good idea to hire a professional firm. It's advisable to work with someone who Google Adwords Certified.

When you pay for AdWords management one of your main aims is making sure your ads get noticed, and that means you need to create ads that generate clicks. But it does not stop after the ad has been created: you also need to test the ads on a regular basis to improve them and maximise their effect. 

There is a lot involved in PPC campaign management that requires a degree of specialism. This consists of updating the ads and keywords, constant testing, making changes based on performance, keeping track of daily budget and your overall budget, creating campaigns with everything and making sure that the keywords are grouped correctly. Without careful management, you can quickly lose control of a campaign and end up losing money.

We're Google AdWords Certified

To take full advantage of PPC you need the services of a professional firm that knows what they're doing. Our PPC services offer so much for virtually any online business. We have Google AdWords professionals who have been involved in PPC management for large companies for years and we can help you to boost your sales as well, rank higher on the search engine adverts and take control of your budget. We are very proud to be Google Professionals as we are Google Adwords Certified and Google Analytics Certified. This means we have the knowledge and experience to help you with your PPC campaigns and website through paid ads and data.