Benefits of responsive web design for your travel website
With the growth of smartphone and tablet ownership, and with many more people now using their mobile devices to access websites, this has presented a challenge for some businesses. Before, you only needed to have one website, but now you have to take your mobile site into account as well.
If you do not want to have two separate website for desktops and mobile devices, one of the best solutions is to use responsive design.
This is where the design of the website changes according to the screen size, so you only need a single website that is optimised for every size of screen.
Here are some of the main benefits of using responsive design for your site.
You only need to design and manage one version of your site
With responsive design, one of the major benefits is that there is no need to have more than one version of your site.
Once you have hired a designer to create your site, it is ready to view on any platform, which is much better than having to pay for two separate versions.
Also in the long-term it is more convenient for you. It saves you time having to update two different versions of the website, and this can prove to be more cost effective for you.
Better user experience
It is no use having excellent content on your site if visitors cannot read it properly. You want your visitors to be able to consume your content where and when they want, on whichever device they are using without the design of the site getting in the way of this.
Mobile friendly websites built using responsive design are simple to use and the content always looks great. It enhances the user experience and provides a consistent look on any device.
Great for SEO
One of the major benefits of responsive design is that Google likes it. That does not mean that you should always do what Google wants, but if you take your SEO seriously, it is usually a good idea.
Google recently updated its algorithms to give more visibility to sites that are mobile optimised. It did not say that webmasters have to use responsive design, because you may want to use a separate version for mobile sites. However, if Google has hinted in the past that it prefers responsive design, this is certainly a good reason to choose it.
With a responsive site, your content is all on one website with one URL, so it is easier for other sites to link to your content. Plus, you only need to manage one SEO campaign rather than two.
So if you want to improve your SEO, responsive design is a good place to start.
Get a responsive website for your travel site
If you want to have a single travel website that is optimised for every type of device, a responsive design is often the best option.
At CSI Media we specialise in responsive design, so please feel free to get in touch for a no-obligation chat. We will be more than happy to discuss your options.