Most companies and organisations know how important content is. Content is essential if you want to engage with visitors, build trust, demonstrate your expertise, build links for SEO and drive more targeted traffic to your website.
So what type of content should you create for your school website?
One of the simplest ways to add content is to create a news section that you can update on a daily or weekly basis. You could launch this in the form of a blog, which our website designers could easily arrange for you at CSI Media. Then you could provide an RSS feed so that people can follow your news whenever you publish it to keep up to date with school information.
School websites are ideal if you want to make use of multimedia content like videos and images. For example, you could set up a page where you upload photos of recent events like the school play or a recent field trip.
You could also upload photos of the school grounds and facilities to provide visual information for parents and students.
You could even include a section of videos providing mini-documentaries on the school, interviews with the teachers and students, and any other ideas you can think of.
It could be a good idea to include a section on educational content on your website for students or other visitors. For example, you could create an entire section dedicated to learning, containing information and links to other online resources.
You could also arrange your content by topics. For example, you may have a month dedicated to a certain topic like nature or recycling, and you could highlight this on your home page and provide resources, guides and more.
If you want to provide more detailed guides on certain topics, you could create downloadable guides and display them on your website. These could consists of ebooks, school brochures and reports, and you could get a designer to create them for you in PDF format and then allow people to download them.
An email newsletter can be an effective way to keep in touch with students and parents, as well as anyone else who is interested in your school. If you launch a newsletter, first of all, you will need to sign people up to receive it, and you can do this through your website.
Have a clear sign-up form on your website asking people for their email addresses and any other contact information you want. You could even use a downloadable guide as a way to encourage more people to sign up to your list.
Once people sign up, send them a series of auto-responders to welcome them and provide them with essential information. Then you can start sending them weekly updates containing events and important information about your school – we can help you with this.
You could even publish a page containing links to the archived emails so that people who are just signing up can check out the back issues and catch up with any news they have missed.
Content is an essential element of any website, and you should make sure that you spend time adding content on a regular basis. Just remember that written content is just one of the options, and that there are many other types of content you could use. So start experimenting with different types of content and make your website more interesting for visitors.