Travel websites often use lots of images and videos, and they usually have a lot of content because this is essential for creating the right impact for visitors and connecting emotionally with them.
But getting everything into the website can be a challenge, and the success of your site will be influenced by the quality of the design. Here are some of the things you need to know about to make your website work hard for you.
Use high-quality images
Images are essential for travel websites. You want to inspire visitors using your images, and they can help to make an emotional connection. Photographs are a storytelling tool, and they can often take the place of text when used properly.
It is therefore important to use large, good quality images to show your site visitors what you can provide them with.
However, you don't want to turn your website into a clunky site that is slow to load, so you need to get the right balance. That means using great images, but keeping the overall experience sleek and fast, and this is where experienced travel website designers such as ourselves at CSI Media, can help.
Simplify searching and booking
Your site visitors will often be looking for information when they land on your site, so make sure they can search it with ease. You may want to help them by inserting a search bar somewhere on the page.
Booking is also an essential part of the experience, so make it as easy as possible. If the process is slow or confusing, you are likely to lose customers. If you need to collect their details, keep the amount of information required to a minimum to simplify the process.
Enhance the navigation
Make sure the navigation is simple and natural on your website. You want to be able to guide your visitors to the right place, whether they are looking for information or they want to buy your products.
Test your website by asking people to use it and report back on their experience. You could also create a survey asking visitors to inform you of their experience so that you can use their comments and feedback to improve your site.
Create a mobile friendly version
Mobile is becoming increasingly important, and many people will visit your site from a mobile device. As a result, you want to make sure you have a mobile-friendly version, and this often means using responsive design.
Responsive design allows you to have one version of your site, and this then adjusts automatically to the screen size so you don't have to worry about creating another version of your site. It is easier to maintain than having several different versions, and Google also likes responsive design, so this can help with your SEO.
Make use of specialist tools
There are various tools that you can use on your travel website to improve the experience. Dynamic packaging engines are one type of tool that can be useful, and we have a tour operator system at CSI Media. Using this, you can upload your stock and combine it with stock from third parties to offer package holidays, and financial reporting is included.
Make sure it is unique
There are lots of travel websites out there, and you will have plenty of competition, so make sure your site stands out with a unique design.
Our designers always ensure every website we create is original as well as easy to use, and this helps you to avoid using a standard template that does not allow your site to stand out.
Get your travel site up and running
We would love to help you get your travel website up and running. So why not get in touch to see how we can help?