There is little doubt that customer reviews and testimonials about the goods and services you provide help to:
If you have any lingering doubts about the effectiveness of including customer reviews and endorsements on your website, consider the fact that the government’s Competition and Markets Authority (CMA) has estimated that a whopping £23 billion a year in customer spending might be influenced in some way or another by online reviews.
If you want a slice of this action, therefore, it is more than worthwhile persuading your website design company to include some focus on testimonials, reviews and endorsements.
How might a website design company such as us here at CSI Media implement customer reviews on your website? There are probably two main criteria.
The quality of reviews
Any visitor to your website is likely to be asking themselves whether the reviews and endorsements that appear are genuine. In fact, research has shown that the majority of customers find online reviews even more convincing and authoritative than personal recommendations.
In order to maintain this credibility and respect from your customers, there are some things you might want to avoid:
Reviews and search engines
The second of the important criteria about implementing customer reviews on your website relates to that all important question of search engine optimisation (SEO).
SEO is a critical marketing tool and helps to drive visitors to your website according to the search terms which they have entered into their web browser’s search engine.
You might want to bear in mind that major search engines have particular rules and criteria for ranking websites based on either national or local search terms. Naturally, you are likely to want a top listing but one that also reflects your particular target market and whether this is likely to be best served by national or local level results from web search terms.