The design of your travel website will be affected by many factors. One of these is the marketing techniques that you choose to use to generate visitors and keep them engaged.
Here are some of the most effective marketing ideas that you can use, along with how they will impact the design of your site.
Search engine optimisation
SEO is one of the most important marketing tactics for websites in any industry, but it is especially important in the competitive travel sector. You want to ensure that your potential customers can find your site in the search engines when they seek answers to their questions, so a good SEO strategy is often essential.
If you have an SEO strategy in place, this will have a large impact on your design. When you hire a designer, they should take SEO seriously right from the start, ensuring clean coding and a sensible structure to your site that helps you to maximise the SEO potential.
Mobile marketing is becoming increasingly important for websites in every niche, and it is something that you are going to want to think about seriously.
There are various mobile marketing techniques. For example, you may use AdWords ads with call extensions to encourage more people to call you directly. Or you may send emails to your subscribers that are designed to be read on mobile devices. You may simply publish content on your site that you want people to be able to read on their mobiles.
Whichever form of mobile marketing you want to use, having a mobile-friendly site will be essential. Responsive design is the best way to achieve this, and our travel website designers at CSI Media are skilled in creating responsive sites.
A responsive site will also ensure you have a better chance of showing up in the mobile search results following Google's mobile friendly update back in April 2015.
Blogging remains an effective form of marketing, and most travel sites should seriously consider posting regular content in the form of a blog.
If you want to publish a blog, you will need to ensure you have a blog in place on your site. This is something to consider right at the start when you first launch your site.
It will also have an effect on the platform you use. For example, it may be best to choose a CMS like Umbraco that allows you to publish content on your own without the help of a designer.
Make the most of your marketing
Marketing is an essential activity for most travel websites, and you will have many options to choose from. If you use any of the above techniques, these will almost certainly have an effect on the design of your website.
It's therefore important that you hire a travel website designer who knows how to optimise your site's design to ensure you can make the most of your marketing.