Now, more than ever, there is a big drive towards a more mobile optimised Internet.
2015 was the year Google announced to the World that it would prefer responsive based websites. If you are still unsure what a responsive website is, basically it is a site that will automatically deliver an optimised version depending on the type of device that is being used to view the Internet.
So a user viewing a responsive site on a desktop machine will see a different layout to one that uses a tablet or smartphone. It also generates different ways to navigate the website as it is much easier to have a basic navigation on a mobile device and have a full-blown set of navigation menus for a desktop device.
If you haven’t yet made your website responsive, then one of our website designers can help.
But simply having a responsive site, while still an important step forward, may not be enough. Google and Facebook have both invested in - or back - newer, mobile friendly technologies that will mean that content can be delivered and consumed much faster.
Google has backed an open source project called Accelerated Mobile Pages and launched the service in March. The case studies it highlights are editorial based content sites such as large newspapers. The interesting thing, however, is not only do the pages load and run quicker, but that so far Google has ranked some of these pages higher in the Search engine rankings, which is one thing that is of interest to marketers and business owners.
By having AMP pages, it appears that Google will be able to send you more traffic - or at the very least have your content displayed in front of more potential clients.
And it is not just Google looking at driving more mobile-based traffic through their service.
Facebook Instant Articles
Instant articles is Facebook’s answer to being able to deliver content faster to their mobile users. In fact they claim 10 times faster. Again, right now case studies of instant article use are in the editorial space with sites such as National Geographic, Cosmo, DailyMail and many more using Instant Articles. It is currently being used by a select number of big publishers to test the system and it is being rolled out to all in mid April.
As you can see, if Google and Facebook are exploring ways to make the mobile experience for their users much quicker, then you really need to consider how you and your business can take advantage of these new advances.