The travel sector is competitive online, and you will want to do everything in your power to ensure your website stands out from the rest.
But what does that involve?
Here are some essential tips you can use when creating your site to make sure you get the most from it and ensure it stands out from the competition.
Responsive design is a great idea
One thing that your website absolutely must be in this day and age is mobile friendly – especially in the travel niche where many people access websites on their mobile devices.
And the best way to make your site mobile friendly is to use responsive design.
This is where you have one version of your website, but the design changes according to the size of the screen being used to view it. The benefits are that you only have one website to look after and that your site can be viewed properly on any device.
Being unique is one of the hardest things to do in a crowded marketplace, and that's where skilled travel website designers can help you to succeed.
You don't want your site to look like every other travel site under the sun. So choose a designer with the skills and the experience to ensure your website stands out above the rest and gets noticed.
Use the technology available
Travel websites can make use of various technological tools to improve the experience and make the running of your site simpler.
You may want to use a dynamic packaging engine, for example. This simplifies the process of picking suppliers, providing competitive prices and improving margins, and you may find it makes you savings in both time and money.
We have one of these at CSI Media that we can incorporate into your website to ensure you take advantage of all the benefits provided by such technology.
Keep it fresh
One way to make your travel site stand out is to ensure you constantly publish fresh and relevant content.
You can do this through publishing a regular blog, updating your service pages, integrating social media into your site, and more.
Create articles, destination reviews, competitions and surveys to engage your readers. You should also make use of inspirational images and videos rather than focusing exclusively on text.
All of this is made easy when you use a content management system (CMS) like Umbraco. This allows you to publish and edit any type of content you wish without the need to rely on your web designer.
Make the user experience a joy
Finally, ensure you make the user experience one that your visitors will find easy and intuitive. There are many ways to do this. For example, using responsive design, as already mentioned, is one of them.
In addition, you can ensure that the searching and booking functions are intuitive to use, and that the navigation leads visitors to exactly where they want to go without any difficulties.
Make your travel site stand out
In a field as competitive as travel, you have to do everything you can to make sure your website stands out from the crowd. Keep these tips in mind when you are designing your site and after it goes live, and ensure you provide your visitors with a fantastic experience every time they visit your site.