In the UK, £52 billion was spent on eating out in 2015 and estimated to be £56 billion by the end of 2016. This is a huge market and food chains and restaurants are wanting a slice of the market. However, how are you able to attract consumers to your restaurant instead of your competitors? Regardless if you are a fine dining restaurant or a local pub serving traditional pub grub, a bespoke and responsive website can make all the difference.
The hospitality and catering industry is highly competitive as the main aim is to cater for the customer taste. Customer interaction and user experience is at the top of the menu for any business who is investing in a website.
It’s important for any type of business to have a website as it will be the place where customers will look for information. They will be looking for location, about the business, products and services and any offers. If you don’t have a place where they can source this information, the truth is that they will go to a competitor. This is because of the lack of convenience to them and if they can’t find what they are looking for, they will go to somewhere where they can.
Your restaurant or food chain website should have the basics: homepage, about us, map and location. However, to make you stand out from the crowd, you should consider an online booking system which allows them to book a table online. Instead of your customers ringing up, they can book a table online for a certain number of people at a certain time.
Also if you have website that you can easily update yourselves, you can update it with offers and promotions. For example, two for one Tuesdays, happy hour between 5pm-7pm, 25% off your bill this month, kids eat free etc. This will increase the number of customers.
So if you are looking for a food website to help you stand out from the crowd and put your stamp on this billion pound industry, get in touch with us. We are an award-winning agency and we’re very proud of our websites. We understand the importance of making sure that your website has everything you need so you can rest assure that we will be able to deliver the website you want.
Get in touch with us today by filling in our simple contact form or pop into our office – you’re more than welcome.