In this blog article, we provide a few little tops into how you can keep your online and offline branding consistent!
It is important that when the customer has finished their experience using your website whether it be to make an enquiry or online booking, that experience is continued and consistent. The paper stationery which their invoices or confirmation is printed on should match your corporate identity. This is the same when approaching B2B markets, handing your business card out in meetings; when the recipient chooses to acquire more information about your company via your website or through email, the experience should be the same in terms of branding. Your corporate image should be adhered to through your online and offline medium.
Are you looking to promote your services? One way of doing this is using an email marketing strategy. As highlighted above it is important to ensure that the email the user receives reflects your companies branding. When the user then interacts with your email newsletter through banners and links, the landing pages supporting this email also reflect this branding, so the customer experience and journey are mirrored. Not only this, but your target audience will start to associate your brand and product with quality and consistency. Accompany this with information that is relevant and useful and because the brand is consistent the message, image and reputation you are portraying becomes stronger.
In 2014 the majority of companies including your competition have websites that provide information regarding their services and products. This isn’t enough anymore. You need to be using other marketing avenues both digital and direct, whether this be a company brochure, posters, newsletters, flyers or advertising in popular publications.
Having a social media strategy in place is essential, simply by having a presence in the social media world is an important one even if it’s without Facebook advertisements and promoted tweets. Essentially outside of the time it takes to add posts it is a free ROI and signing up these services is a quick task. Social Media allows you to promote your services and products as well as interact with your customers to attain vital information in making sure your web offering is always improving to meet their growing needs, the internet slows down for nobody. Some ideas might be:
Post pictures of your products / services and in turn your customers can do the same, Instagram can be linked to other social media platforms such as facebook and twitter. Customers can include #Hashtags that can be searched on and shared with other users to spread brand awareness.
Popular amongst marketers, companies can create boards where you can pin relevant, inspirational, lifestyle imagery to compliment your own “pins” of your product. These can then be pinned by other users.
Using #hashtags to get involved or create conversations / topics relevant to your industry or product. You could also use Twitter to provide another avenue of customer service, allowing users to provide direct feedback through your Twitter handle. Twitter also offers a paid service that allows you to promote tweets which pushes your tweets and information to give them more prominence.
Like Twitter, Facebook offers a paid service where you can advertise your services and products to a relevant target audience. However, creating a facebook page where users can share and like your content is completely free and again provides another level of customer service and brand awareness.