Travel Website Design is our speciality. With 20 years’ experience, our designers, UX specialists and coders have developed websites for some of the UK’s biggest travel companies including The Fred Olsen Group, Travel Club Elite and Abbey Ireland & UK. All our travel website designs deliver engaging, intuitive user experiences that maximise enquiries and bookings.
We can build your travel website on either the Umbraco or Sitecore Content Management Systems. Both these platforms give you great flexibility over your website’s content (pictures, YouTube videos, text, layout), SEO tools, personalisation techniques and a plethora of marketing tools.
Finally, your travel website will be built to perform well technically - security, accessibility and speed are all very important for the user experience and Search Engine Optimisation.
During 2017, 23% of holidaymakers booked their holiday via their tablet, whilst 20% used their mobile phone (ABTA, 2017). The way in which people visit websites is clearly evolving, and to maximise conversions, our travel websites are responsive across all the latest devices, providing intuitive booking experiences on phone, tablet and desktop devices.
Our travel technology provides your marketing team with a number of tools to help support your ongoing initiatives. As standard, each setup includes Google Tag Manager and Google Analytics so that your team can analyse the source of traffic, and analyse user-behaviour on your website. There are also social media and Mailchimp integrations, whilst our CMS platforms provide an array of SEO tools.
The personalisation module is a clever feature that allows you to tailor your content to each user. Via the CMS platform, you assign personalisation tags to content and create rules that deliver content based on specific actions carried out by users on your site. For example, you could create a tag for "family holidays", and assign this tag to family holiday packages, and your latest blog article. If a user visits a landing page called “Family Holidays in Mallorca” and then visits the blog page, your latest blog article will be positioned at the top of the page. This works for all areas of the website from landing pages, deals' pages, offers, news, blog posts and FAQs.