Travel website design and development is our speciality. Over the past 20 years, we have created websites for some of the UK’s biggest travel brands including The Fred. Olsen Group, Hover Travel and Abbey Ireland & UK. All our travel website designs are tailored to the client’s specific requirements, and deliver engaging, intuitive user experiences that maximise enquiries and bookings.
During 2017, 23% of holidaymakers booked their holiday via their tablet, whilst 20% used their mobile phone (ABTA, 2017). The way in which people visit websites is clearly evolving, and to maximise conversions, our travel websites are responsive across all the latest devices, providing intuitive booking experiences on mobile, tablet and desktop devices.
We can build your travel website on either the Umbraco or Sitecore content management systems. Both these platforms give you a high-level of autonomy over your website’s content, with advanced digital marketing tools including SEO features, personalisation and custom integrations.
We can develop custom travel technology that integrates with your website including travel booking systems, tour operator systems, B2B portals and ticket booking software. We may also be able to integrate with your existing systems.
Our travel technology provides your marketing team with a number of tools to help support your ongoing initiatives. As standard, each setup includes Google Tag Manager and Google Analytics so that your team can analyse the source of traffic, and analyse user-behaviour on your website. There are also social media and Mailchimp integrations, whilst our CMS platforms provide an array of SEO tools.
The personalisation module dynamically presents content based on a user’s ‘profile’. Via the Umbraco admin, you can configure what content to show to a user dependent on multiple criteria including their location, the referral URL (if they visited from a specific website) or the completion of a specific action on your website. This functionality can be applied to any area of your website from landing pages, deals' pages, offers, news articles, blog posts and FAQs.