Bookabed are a worldwide B2B travel accommodation experts, offering exclusive contracts for hotels arounds the world directly to their agents.
We have worked with Bookabed for 5 years now supporting their ongoing marketing initiatives and digital design. This year the client approached us about updating the brand and carrying the new brand across their website, marketing materials and corporate literature. As part of the exercise we were required to provide a brand new responsive homepage design and a style guide for updating their existing booking platform, a brochure for their latest marketing campaign, banners for the website and updated stationery for business cards, email signatures and letter heads to show how the new brand would look across all channels.
We started the project with a branding exercise which saw the development of a new company logo and brand and consistent tone of voice. The brand was incorporated into the clients existing trade portal via a new landing page design as well as company literature, merchandising and marketing for the client to see the new brand across all channels. We created responsive designs for the new Bookabed homepage as well as a style guide that could be used to update the existing search and booking flow that existing customers are familiar with.