Bookabed is one of Europe’s leading B2B accommodation wholesalers. They provide an expansive inventory of hotels and transfer products around the globe to travel agents via an online booking engine. This, combined with exclusive deals, helped Bookabed to win Best Accommodation Supplier at the Irish Travel Trade Awards for three successive years.
We share a long and distinguished relationship with Bookabed, having supported their branding and marketing initiatives for over six years.
The marketing team at Bookabed felt that it was time to freshen up their brand identity with a modern look and consistent tone-of-voice. We were also tasked with developing marketing material for multiple offline and online touchpoints in concurrence with the rebranding. The project would constitute the launch of a big marketing campaign for Bookabed.
The new brand identity is bold and distinctive. We wanted a visually impactful design, but one that left no ambiguity in the audience's mind.
A new logo forms the centrepiece of the rebrand, with business cards and letterheads that evoke professionality. At a digital level, we created responsive designs for the new Bookabed homepage, new email signatures, and a ‘style-guide’ with instructions to update the existing search and booking flow for a consistent user journey.
Finally, we designed a brochure enabling Bookabed to present their strategic plans. The brochure combines text and visual elements, enabling Bookabed to effectively communicate their message.
We are delighted with our new brand identity - it’s original, engaging and powerful. We have been working with CSI Media for six years and I really cannot speak highly enough of them.