Bookabed

Bookabed are worldwide B2B travel accommodation experts, offering exclusive contracts for hotels around the world directly to their agents.

The Brief

We have worked with Bookabed for 5 years now supporting their ongoing marketing initiatives and digital design. This year the client approached us about updating the brand and carrying the new brand across their website, marketing materials and corporate literature. As part of the exercise we were required to provide a brand new responsive homepage design and a style guide for updating their existing booking platform, a brochure for their latest marketing campaign, banners for the website and updated stationery for business cards, email signatures and letterheads to show how the new brand would look across all channels.

Solution

We started the project with a branding exercise which saw the development of a new company logo and brand and consistent tone of voice. The brand was incorporated into the clients existing trade portal via a new landing page design as well as company literature, merchandising and marketing for the client to see the new brand across all channels. We created responsive designs for the new Bookabed homepage as well as a style guide that could be used to update the existing search and booking flow that existing customers are familiar with.

 

We are delighted with the designs produced by CSI Media - the designers managed to capture the personality of our brand with a beautiful homepage and brochure. We have been working with CSI Media for the past 5-6 years and we wouldn't think about moving to another agency.

Karl Tyrrell, Managing Director, Bookabed