Pissup Tours is an international travel agency that organises stag dos. As one of the first travel agencies that dealt exclusively in stag party weekends, the team at Pissup Tours have organised legendary stag dos for over 150,000 lads in the past 17 years! Their tailored approach and excellent customer service means they are one of the best-reviewed stag companies in Europe.
The client approached us initially to re-design their homepage, activities and trip landing pages focusing heavily on mobile devices as this is where most of their traffic came from. The designs must address a number of customer experience issues arisen from their existing data and analytics against their current website. The new designs must also address a list of the clients existing problems with their current website with regards to content restrictions, poor layouts and missing functionality. Following on from the initial brief the client requested we design new templates for the remainder of the website including, contact forms, blog, package builder and information pages.
The new website needed to deliver an immersive experience for young males of the millennial generation who love lads’ holidays to places like Amsterdam, Prague, Ibiza et al. The website had to resonate with this demographic, be engaging and interesting.
The client already had existing customer experience data and analytics from their existing platform that we could use to help identify areas of improvement. We initially created wireframes so the new layouts and functionality was provisionally agreed. Following this we created the Mobile UI concepts and a prototype which was sent directly to mobile phones for stakeholders to test and use the new design on the intended physical devices. Following sign-off we then created the concepts for the additional devices.
We are very pleased with our new mobile-first website design. CSI were very proactive, creative and professional in the design process!
Patrick Burmeier, Senior Marketing Manager, Pissup Tours