Fred. Olsen Travel

Fred. Olsen Travel is one of the largest and longest-running travel companies in the United Kingdom. Their portfolio comprises of 14 sub-brands including Adventure Tour Holidays, Fred Discover and Far Horizon, each aimed at different target markets. For example, the inspirational Travel Quest showcases a range of high-quality cruise and tour packages.

The Challenge

Fred. Olsen Travel required a new, multi-site platform to showcase each of their 14 brands. They requested a new design which could be easily adapted for each of their 14 brands; whether it be a change in colour scheme, layout or features. Mobile and tablet devices accounted for a large proportion of visitors to Fred. Olsen Travel's portfolio of websites and, therefore, they wanted a responsive website. Also on their wish list was a content management system for control over their 14 websites, as well as the ability to distribute products from a central pot of products, to any of the 14 brands.

Fred Holidays Responsive Website Design Desktop Phone Tablet
Fred Holidays Website Design Desktop
Fred Holidays Scenic Image Waterfall


Our team of designers and developers worked together to devise a new system that delivered on each of Fred. Olsen Travel's requirements:

  • New design templates allowing for brandable changes across the 14 websites
  • Responsive website allowing visitors to view the website on a mobile or tablet
  • Product distribution whereby data feeds connect to third party inventory listings, allowing for the import of pre-built itineraries into the Fred platform. Products can be handpicked, customised and distributed to any of the 14 brands for showcasing
  • A new Umbraco content management system to control 14 websites from one portal
  • Enquiry management system: All quotes can be managed from one central system
  • Global rules engine for pricing: Pricing can be managed across the 14 brands, with options to mark-up and mark-down prices on specific tours
Fred Holidays Website Design Laptop
Fred Holidays Responsive Website Design Tablet