Travel Club Elite is an award-winning, ABTA certified online travel agent with more than 34 years' experience. As experts in worldwide travel, they organise a range of holiday packages and travel expeditions including family holidays, cruise breaks, skiing, snow sport, sailing and diving adventures.
The key requirement was to build a mobile-responsive website, pertaining to the changes in browsing behaviour. The previous website had a convoluted structure where users often had to navigate multiple menus and pages to find what they were looking for. The digital marketing team at Travel Club Elite also cited issues with content management as their existing platform didn’t afford them much flexibility. Finally, the new website needed to incorporate enquiry-management functionality.
We have designed and developed a custom website which delivers an engaging user experience for users across all devices. Built on the latest version of Umbraco, the digital marketing team at Travel Club Elite have a lot more flexibility over content on their website – they can easily (and quickly) add new content including custom holiday packages, special offers and blog articles – whenever and wherever they like.
The new website utilises more lead capture methods. For example, users can download brochures and tour dossiers once they’ve provided their name and email address. With this capability, Travel Club Elite have recorded a tenfold increase in customer leads.
A new, custom enquiry management system enables the team to easily manage incoming enquiries and provide quotes using one central system. The system pulls through holiday packages from third-party providers with price and departure information, with the ability to amend pricing and margins.
In the first 12 months following launch, Travel Club Elite recorded some outstandingly good results:
The brand-new content management system has revolutionised how we work, allowing us to add products quickly and provide much more choice to users from a wide scope of different holiday types and operators.
CSI Media are a pleasure to deal with, the support and patience we’ve received from the account managers has been excellent. We look forward to continuing our relationship with CSI with further optimisation of the new site.