Travel Club Elite

Travel Club Elite is an award-winning online travel agent with over 30 years' ABTA membership. As experts in worldwide travel, they organise an array of holiday packages and travel expeditions including family holidays, cruise breaks, skiing, snow sport, sailing and diving adventures.

The Challenge

The key requirement was to build a mobile-responsive website, pertaining to the changes in browsing behaviour. The previous website had a convoluted structure where users often had to navigate multiple menus and pages to find what they were looking for. The digital marketing team at Travel Club Elite also cited issues with content management as their existing platform didn’t afford them much flexibility. Finally, the new website needed to incorporate enquiry-management functionality.

Travel Club Elite Travel Website Design Responsive Designs

Solution

We have designed and developed a custom website which delivers an engaging user experience for users across all devices. Built on the latest version of Umbraco, the digital marketing team at Travel Club Elite have a lot more flexibility over content on their website – they can easily (and quickly) add new content including custom holiday packages, special offers and blog articles – whenever and wherever they like. The new website utilises more lead capture methods. For example, users can download brochures and tour dossiers once they’ve provided their name and email address. With this capability, Travel Club Elite have recorded a tenfold increase in customer leads.

A new, custom enquiry management system enables the team to easily manage incoming enquiries and provide quotes using one central system. The system pulls through holiday packages from third-party providers with price and departure information, with the ability to amend pricing and margins.

Travel Club Elite Travel Website Design Responsive Design Tablet
Travel Club Elite Travel Website Design Homepage Design

Print Design

We recently created three print designs for Travel Club Elite’s marketing material. The first was an invitation to an event, especially for current customers. Our concepts reflected the exclusivity of the event, teasing the complimentary afternoon tea…

Travel Club Elite Print Design Invitation Design

The second was a print advert to promote Travel Club Elite’s inauguration as a member of The New Meridian. This would feature in a targeted marketing campaign and was the perfect opportunity to inform everyone of the exciting news. We combined imagery and copy provided by Travel Club Elite to promote the four primary holiday types and - following 33 years’ service - what makes Travel Club Elite special…

Travel Club Elite Travel Print Advert for The New Meridian Membership

Finally, our designers created an A5 flyer to promote early booking discounts. We developed a sophisticated and polished design in Travel Club Elite’s signature style…

Travel Club Elite Print Design A5 Flyer
637%
increase in conversions on mobile
20%
growth in revenue
30%
increase in marketing leads