Perfect Portal provide a modern digital platform that enables law practices to efficiently manage key functions including client communications, quoting, converting and managing jobs. Established in 2014, the company has seen exponential growth with global offices in the UK and Australia, and an expanding client base of over 500+ law firm offices.
Perfect Portal appointed CSI Media to create a brochure. This is an important marketing initiative intended to promote the portal and explain how it can benefit law firms. We were also tasked with designing a template leaflet that Perfect Portal could adapt for each of the portal’s integrations.
Perfect Portal is a professional and clean, yet friendly and dynamic brand. Our designers embraced the brand’s personality by scaling up circular shapes from the logo and employing them as a device to frame text and images throughout the brochure. The shapes also provided us with a way to attract attention to key messages. As part of the project, we created custom graphics including mocked-up photography of people using the portal on mobile and desktop devices. Perfect Portal now have a tangible marketing asset to complement their digital presence. The brochure effectively communicates the service to prospective law firms in an informative and engaging manner, whilst retaining the core brand treats; clean, modern and professional.
The aim of the product leaflet is to promote the additional functionality provided by Perfect Portal in partnership with third-party software applications including LEAP, InfoTrack and Tikit P4W. Therefore, the leaflets needed to be dual branded; they had to incorporate the same look and feel as the main brochure, whilst also allowing Perfect Portal to tailor the leaflet to each of their partners. We cropped the circular device into the front-cover, which gives Perfect Portal the opportunity to differentiate each leaflet and inject some personality! Furthermore, we supplied the client with a templated design, enabling them to add and update the copy.