The Priory Group is the largest independent provider of behavioural healthcare in Europe. They are committed to providing the best care and treatment for people with addictions, mental health and eating disorders, supporting the needs of over 30,000 people annually at more than 500 sites across the United Kingdom.
The aim was to develop an enhanced online experience for visitors to The Priory Group website and provide a flexible promotional tool for the digital marketing team at Priory. More specifically, the new digital platform needed to fulfil the below requirements:
Our approach was very much a collaborative one. We listened to Priory’s vision for the website and helped to develop their ideas to ensure the build of a successful digital tool.
The website is built on the Umbraco CMS platform. As part of the design process, we created a set of assets tailored to Priory’s content requirements so when the marketing team build a new page, they can place these assets in any order, enabling them to create informative landing pages for each of the mental health and addictions disorders. Furthermore, the Umbraco solution provides a plethora of SEO tools; this is particularly important given the competitiveness of the healthcare industry.
We have designed an easily navigable website, allowing users to quickly find treatment plans, wellbeing centres and hospitals, whilst distinct call-to-actions encourage users to enquire or download the brochure. Pertaining to the flexibility of Umbraco, the marketing team at Priory are able to create landing pages for each of the mental health and addiction conditions that they provide treatment for. Videos can be embedded in pages for a more immersive experience, whilst large hero images give the website a warm and welcoming feel; an important feature for a website of this nature.
The Umbraco CMS is very intuitive and team members at all levels are quickly able to learn the skills to create and publish new content. Priory have always had a close working relationship with CSI Media and they are our go-to agency for all new web projects.