The Priory Group is the largest independent provider of behavioural healthcare in Europe. They are committed to providing the best care and treatment for people with addictions, mental health and eating disorders, supporting the needs of over 30,000 people annually at more than 500 sites across the United Kingdom.
The website plays an instrumental role in attracting private patients and generating NHS referrals for The Priory Group. Our aim was to develop an enhanced online experience that would boost organic traffic, increase enquiries and improve user engagement.
Therefore, the new website needed to effectively present the various treatment and rehabilitation programmes provided by The Priory for people with addictions, mental health and eating disorders, but also provide clear information for NHS clinicians, GP’s, service users and their families.
To achieve these content objectives, The Priory’s digital marketing team required a CMS that delivered a fluid content editing experience with the freedom to easily create new landing pages for disorders, case studies and rehab programmes. The CMS also needed to incorporate the latest tools for website optimisation.
Our approach to the project was very much a collaborative one. We listened to The Priory’s vision for the website and worked closely with their digital marketing team to ensure the build of a successful digital tool that met their specific requirements.
The website incorporates key functionality on a modern and responsive design that is welcoming, intuitive and engaging. Key brand elements have been retained for familiarity, whilst hero images give the website a warm feel which, given the nature of the service, was central to our designers’ approach - we wanted the website to have a personal feel but not be too clinical.
Case studies and user-testimonials provide a personal, first-hand insight from those who use the residential and community-based care services, whilst a smart search function enables users to find a private or NHS hospital via location, condition and/or specialist. Finally, there are landing pages for each of the hospitals and conditions, providing care users, families and health professionals with helpful news, tips and advice.
We developed the website on the Umbraco CMS platform. As part of the design process, we created a set of design assets tailored to Priory’s content requirements. With Umbraco, the marketing team at Priory can easily create landing pages by placing these assets in any order they wish via a drag-and-drop tool.
Videos can be embedded to support text and present the various assessment and treatment options, with an accordion element that covers key areas including an overview of the disorder or addiction, the causes, signs & symptoms, self-help tips and recommendations.
In the 12 months following launch to September 2019, we are proud to announce that the new website has recorded some outstanding results:
The Umbraco CMS is very intuitive and team members at all levels are quickly able to learn the skills to create and publish new content.
I have worked with CSI Media for the development of four website builds now, and have been thoroughly impressed by their work. They make my job easy as they always deliver and think outside the box.
They were hands-on from day one. They did all the design, coding, developing, and cultivating the hosting. CSI Media outperform any other agency we work with.
The Priory Group started working with CSI Media in March 2016. As of September 2019, we have worked alongside The Priory for the development of five websites. Please see all our projects for The Priory below including the latest website, Priory Life Works.