The Priory Group

The Priory Group is the largest independent provider of behavioural healthcare in Europe. They are committed to providing the best care and treatment for people with addictions, mental health and eating disorders, supporting the needs of over 30,000 people annually at more than 500 sites across the United Kingdom.

The Challenge

The aim was to develop an enhanced online experience for visitors to The Priory Group website and provide a flexible promotional tool for the digital marketing team at Priory. More specifically, the new digital platform needed to fulfil the below requirements:

  • Present the various treatment and rehabilitation programmes provided by The Priory Group for over 70 different conditions
  • Develop a website that can easily be navigated by multiple visitor types i.e. private individuals, loved ones looking for treatment for a spouse or child, NHS clinicians and GP’s
  • Increase engagement rates across the site - phone calls, enquiries and brochure downloads
  • Deliver an efficient content editing experience for the marketing team at Priory, with the freedom to easily create new landing pages and modify existing ones via a content management system
  • Support the digital marketing team with a plethora of digital tools for site optimisation
The Priory Group Website Design and Development
The Priory Group Healthcare Website Design on Mobile

Umbraco CMS

Our approach was very much a collaborative one. We listened to Priory’s vision for the website and helped to develop their ideas to ensure the build of a successful digital tool.

The website is built on the Umbraco CMS platform. As part of the design process, we created a set of assets tailored to Priory’s content requirements so when the marketing team build a new page, they can place these assets in any order, enabling them to create informative landing pages for each of the mental health and addictions disorders. Furthermore, the Umbraco solution provides a plethora of SEO tools; this is particularly important given the competitiveness of the healthcare industry.

The Priory Group Website Design
The Priory Group Healthcare Website Design

Intuitive, Welcoming and Engaging

We have designed an easily navigable website, allowing users to quickly find treatment plans, wellbeing centres and hospitals, whilst distinct call-to-actions encourage users to enquire or download the brochure. Pertaining to the flexibility of Umbraco, the marketing team at Priory are able to create landing pages for each of the mental health and addiction conditions that they provide treatment for. Videos can be embedded in pages for a more immersive experience, whilst large hero images give the website a warm and welcoming feel; an important feature for a website of this nature.

The Priory Group Healthcare Website Design