Founded by Neville Cormack in 1956, the Cormar Carpet Company is one of the UK’s leading carpet manufacturers. As a pioneer of tufted carpet, Neville was awarded an OBE in recognition for his services to the industry in 1987. With over 3,000 stockists across the UK, Cormar’s continued growth is embodied by the award of Best Carpet Manufacturer in 2018.
Following the success of the B2B Trade Portal - a system which supports the business processes for carpet retailers, enabling them to easily order Cormar’s carpets, track delivery of orders, pay invoices and order samples - Cormar approached us to design and develop a new B2C website. The previous website had become dated from a design perspective and was unresponsive across multiple devices and browsers. 70% of carpet consumers search online before visiting carpet retailers and, therefore, Cormar required a new website that provided users with the information they required in an engaging way that effectively presented their carpet ranges. Furthermore, the new website needed to improve brand visibility, incorporate functionality to support key business and sales processes, and provide an efficient and engaging experience for users across all devices.
The new website is built on the Umbraco content management system (CMS). We created a set of design components with different layouts, combining text and media elements. These components can be grouped together and collated in any order, giving the client the flexibility to create unique landing pages. With Umbraco, the marketing team at Cormar now enjoy a high-level of autonomy over content on their website, enabling them to deliver an engaging digital experience.
Cormar present their expansive collection of carpet ranges in four distinct sections presented via teaser blocks, helping users to choose the perfect carpet for their home. Moreover, users can find inspiration for carpets via categorised suggestions presented in a teaser component. Inspiration categories include Family Friendly Carpets, Easy Clean Carpets and Lounge Carpets.
We developed a basket system to facilitate the ordering of samples. Customers can add up to three samples to their basket, simply by selecting “order sample” for their desired carpet, and arrange delivery to their home address. The Umbraco CMS records details of prospective customers who have requested samples, enabling the marketing team to follow up with targeted email communications, subject to GDPR consent.
This tool enables prospective customers to find their nearest Cormar retailer via an integrated postcode lookup tool. Users enter a town, county or postcode and the system returns the 10 nearest retailers with key contact information, a clickable web address and a Google Maps preview with pointers representing the retailers. The team at Cormar can easily add and update records in the Umbraco CMS.
Blog articles are an important marketing initiative for Cormar. Customers can find carpet maintenance tips, and an insight into the world of interior design with imaginative décor ideas. Our design components allow the marketing team at Cormar to create engaging blog articles with interesting layouts, combining a mixture of text, images and call to actions. Furthermore, blog articles are a useful SEO tool that help drive organic traffic to the website.
The new website won Gold for Cormar in the Marketing category at The National Flooring Innovation Awards 2018. This excellent achievement rewards the collaborative effort of the Cormar and CSI Media teams and their originality, creativity, and dedication to the project.