Here at CSI Media, we have over ten years’ experience in creating new brands and evolving existing ones. We combine creative insights with consumer psychology to develop unique brands that embrace your commercial objectives, brand values, and target audience.
Brand Guidelines are created after a branding exercise including logo design, artwork examples for adverts, tone of voice, imagery suggestions and examples, typography, colours. The guidelines ensure that your branding is consistent across all of your services, departments and initiatives from web, social media, company literature, advertising and print. The guidelines set out the dos and the do nots; how your logo can be displayed, what colours can it be, can it sit on a red background or only white and black.
Logo design isn’t as simple as sticking an icon next to your name; when completed your logo needs to mean something, it needs to help communicate your vision and ethos. Your logo is green but why? We associate the colour green with nature, balance and growth. What typeface do we use in your logo? The layout of the logo, the inclusion of other messaging such as slogans and iconography are key decisions.
Typography plays a key role in brand identity. We carefully choose a font that will help your brand communicate effectively. For example, if your brand was luxury, high end then we might choose a serif font and accompany this with a thin san serif typeface with increased letter spacing for headlines. Or, if your brand was promoting a fun and aimed at a family demographic we may opt to focus on a thicker more rounded font.