Cargiant is the largest used-car dealership in the world. Established in 1976, Cargiant have over 40 years of heritage with a sustained record in providing excellent customer service; this is embodied by several award-wins including 'Used Car Retailer of the Year', 'Car Supermarket of the Year', and 'Independent Dealer of the Year'.
Cargiant identified several issues with their previous website: key menus were not accessible on mobile devices, there were no dedicated landing pages for vehicles, and their marketing team highlighted the cluttered, “overly dark” nature of the design.
In addition to resolving these UI issues, Cargiant also required several pieces of functionality.
Following a competitive tendering process, Cargiant appointed CSI Media to design and develop a new website.
We worked in close collaboration with Cargiant during the design phase by collecting feedback on key pages and design element; this enabled us to deliver a fine-tuned solution that met the needs of Cargiant and their stakeholders.
Our choice of Content Management System (CMS) was Umbraco, a powerful, easy-to-use CMS where the Cargiant’s marketing team manage the content on their website. Umbraco incorporates a Page Builder tool that enables Cargiant to build custom landing pages by adding any combination of components, helping Cargiant to effectively market its cars and affiliated services.
The website incorporates several pieces of functionality.
A key feature is the search function which includes a basic search where users select a make and model, and an advanced search where users can select from over 15 criteria including colour, fuel efficiency, transmission, and mileage.
The website features a car comparison tool, where users can choose up to five cars in any one search, and compare key criteria to help them make an informed decision.
A finance calculator tool calculates finance options based on three data parameters: deposit, contract length, and mileage – our development team wrote an API that retrieves this data from Codeweavers.
Further functionality includes the ability to book a test drive, e-stock alerts, pricing alerts, and finance applications.
We are continuing to work with Cargiant by fine-tuning existing functionality, and introducing new features to further enhance the customer experience.
I initially approached CSI Media with a relatively complex brief and they went beyond my expectations. It’s a real pleasure to work with a team who care about the commercial impact of their work as much as the client.
CSI Media are a gem of a find. They have all the standards, talent and ambition of a large London agency but, as a smaller agency, are able to build stronger and more intimate relationships.