Leasing4u is a credit broker that offers leasing deals on cars, vans and pickups for the commercial sector and personal users. With a growing team that boasts over 30 years’ combined experience in the car leasing sector, and the recent relocation of their headquarters to Congleton, the company’s growth represents an enhanced presence in the car leasing market.
Given our vast experience in the automotive sector, Leasing4u approached us to design and develop a new website. Following analysis of user-behaviour, we recognised that a 50% of visitors were using touch devices. However, the existing website had a fixed-width, non-responsive UI, delivering a poor experience on mobile and tablet devises, therefore impacting on potential business opportunities.
The key aim of the new website was to develop a responsive website with a professional and consistent UI. Further requirements included third-party integration with suppliers, customer enquiry logs, and the ability to easily manage content.
The new website features a fresh design, responsive across all devices. The website has been built on the latest version of Umbraco - the powerful content management platform - giving the team at Leasing4u unprecedented freedom over the content on their website. They can create new landing pages, upload fresh and exciting content, and refresh existing content easily and efficiently.
The website incorporates clever functionality that we had previously developed for Leasing4u which pulls through data from various providers, maps rates to stock, and applies mark-ups to the product range on the website.
I absolutely love the new fresh Leasing4u design - it looks a lot sharper and more professional. We have seen an increase in natural enquiries too which will be down to the mobile-friendly part of the website.