As Europe’s largest provider of private behavioural healthcare, The Priory Group operate multiple sub brands and services. These include Adult Care, Education and Children’s Services, and a specialist rehab centre in Surrey called Life Works. There is also a behavioural healthcare service based in Abu Dhabi.
Following the success of The Priory Group website, the digital marketing team at Priory approached CSI Media to create a separate website for each of the sub services. This would allow Priory to perform targeted marketing for each of their specialisms and deliver a clear and concise message to users.
Launched in the summer of 2019, The Priory's Life Works is the latest site to go live. Life Works is one of the leading private rehabilitation centres in Europe, offering world-class treatment for a wide range of addictions and eating disorders. The Life Works uses the same design structure as The Priory Group website but with a different colour scheme. The Umbraco CMS operates as a multisite platform, allowing the marketing team to control content for both websites from the same admin.
Priory Education and Children’s Services provide education and care solutions for some of the UK’s most vulnerable young people. Their aim is simple; to enhance the life prospects for children via specialist schools, colleges and children’s homes. Priory wanted a new website to help parents, guardians and carers find Priory’s specialist education and children’s services across the country. The website utilises the same design as Adult Care (see below) and content is managed via the same Umbraco admin.
The Priory Adult Care service provides a range of specialist residential and supported living services for people aged 18 years and over with a learning disability, autism, dementia, Prader-Willi Syndrome or a mental health condition. The website shares the same design as the Priory Education and Children’s Services website, but with a different colour scheme that aligns with the brand. Content is managed via the same Umbraco admin.
The Umbraco CMS is very intuitive and team members at all levels are quickly able to learn the skills to create and publish new content.
I have worked with CSI Media for the development of four website builds now, and have been thoroughly impressed by their work. They make my job easy as they always deliver and think outside the box.